WE ALL HATE ADS AND SO DO YOU

We HATE ads!  Everyone hates ads!  People can’t stand them and businesses hate paying for them because you are paying just to annoy people who may have no interest in your product.  Running ads to get business is one of the last old business models ready for disruption.

I can’t tell you how many times a day I see an ad that I have no interest in and pledge to myself that I will NEVER buy products from that company because I am forced to wait 30 seconds before I can access the information I actually want.

The process of how we have to move about online is so unnatural.  Apply our online lives to any other area of life.  Imagine if you were out to dinner and needed to use the restroom.  What if you had to watch a 30-second ad before you could use the toilet?  You then had to watch another ad before the toilet paper was available to you, another ad before you can wash your hands, another ad in order to dry them, and yet another before the door will open finally allowing you to leave.  This is our life online!!

Banner ads, pop-up ads, commercials on tv, 30-second Youtube ads, and even ads that pop-up as you are closing your browser.  We are so inundated with ads that it’s not as effective as it used to be.

THERE IS A BETTER WAY

We have found that it is far more effective to target and service those customers that are passionate about your product or service or industry than it is to try to get people interested in a product they simply have no interest in.  It’s the difference between being sold something or being introduced to something by a trusted friend.  Relationship building is the key to explosive and sustained growth today and in the coming years.

When you come to Infinite Exposure, we first research your industry, company, and customers.  Then we find the most passionate influencers in your industry and help you develop a strategic relationship with each one.   If you look at influencers as just a doorway to get access to customers’ then you are misunderstanding their importance.  An influencer is first PASSIONATE.

Think of an influencer as if they were a theme park like Disney World.  They are a self-contained kingdom that people are going to visit – sometimes multiple times a day across multiple platforms.  Don’t try to set up a stand outside of Disney World.  Truly partner with them and set up a whole series of attractions inside the park.  Do that with the major influencers in your market, and they can be a game changer for you.  Think of influencers as a new type of sales force for your company.